How to choose the best E-mail Marketing Service?

Email marketing is the most effective way to communicate with your customers and build relationships with new prospects, no matter you are looking to sell a product on your website or you want to advertise your latest blog posts. If you are looking for the best email marketing service, the term best depends on what exactly fits your company. In email marketing, there are various tools that can be used to set up and manage an email list, thus choosing a service potentially overwhelming. Therefore, consider the following factors when choosing the best email marketing service:

Your Target Audience

One of the most important aspects of your audience is its size. You need to find out how many people do you email? There are some email service providers who allow a fixed number of contacts before the price of your subscription increases. Another important consideration is the list segmentation, or creating different groups to email.


After assessing your audience, you will need to decide the type of emails you want to send. If you are looking to do all the email marketing yourself, it is very important for you to look for an email service provider that is customizable and easy to use. Moreover, you will also need to consider the type of automation features your email service should have. Some of the features include: eBlasts, 400+ templates available, email list management, A/B split testing, custom templates and much more.

Stay within Budget

How much marketing funds can you allocate to your email service provider? Consistently, emails have the highest conversion rate of all the channels for many businesses, so a little can go a very long way. And often, a little is all you need because it is inexpensive. Come out of the mindset that you should pay less attention to the email marketing.

Your Monthly Volume

There are many email marketing services that are priced based on the cost per thousand emails sent. Therefore, it is better to know beforehand that what volume of emails you intend to send will be. This will help in being blindsided for future costs. Email marketing is known for being reliable, consistent and offering a high ROI.

Choosing the best email marketing service as per your requirements can be a daunting task, but asking yourself the right set of questions, and taking the time to understand your options, you will most likely be making the right decision.


Abhideep Roy is a writer and digital marketing consultant, who mainly writes about technology. He accumulates knowledge about technology by emerging himself in tech news and pen down his experience in words. In his free time, he loves to watch cricket (a diehard cricket fan).

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