Everything you have been told about how to write SEO contents is a lie. Pass tags, pass semantic latency and keyword stuffing. Less TAGS, more FLOW.
What is SEO and Why important?
The SEO (search Engine optimization) is a Web content strategy whose objective is that our pages appear, in an organic way (without paying ads), in the first results of the search engines like Google.
By working on our content based SEO article, we will be helping search engines to understand what our pages are about and, in this way, you will know in which user searches to display them.
Writing SEO content is simple. Good SEO content is the one that best answers a user’s question. White and bottled.
Google earns money being the best search engine that exists- after our mother, as she has to go and look, you charge-, and for that, she needs to provide you with the content that best answers your question, which you raise in the form of a search.
Optimizing the technical elements helps a little, but it is not essential and it is not, by far, as important as making content that you like.
Now, how do you write an SEO article? What do we have to know to write a correct content at the SEO level?
Things that work in SEO contents
Do not worry, we’re not going to go into technical things: it’s common sense applied, like everything in SEO.
It is true that generally an article has to be directed to a keyword or topic that is being sought .
That is why it is important that you know that it does not matter if you hesitate between “car rental”, “car rental” or “rent a car”. The important thing is what is behind, that is, if the user’s intention corresponds to the purpose of your content, any of the options will be correct.
Do you know what you are looking for more? As in principle you have no idea (nor do I) what you do is go to tools like Ubersuggest to give you search ideas, and Google Keyword Planner , Keywords Everywhere or SemRush to tell you the volume of each of they.
When you have identified several that look good, do the searches yourself on Google and see which one has the strongest competition .
At first glance you can identify it by seeing if they are powerful websites or not (better compete against Paco’s blog than Amazon), and if you doubt, you can use tools like ahrefs to look at the links that each URL has. If you have many links, it will be stronger than if you have few or none.
The URL has to be fully optimized for the keyword or topic on which the content revolves. Eliminate words that do not add value, such as conjunctions, prepositions and other stop words.
- Bad : / the-10-best-electric-cars-what-they-will-in-the-2014 /
- Good : / best-electric cars-2014 /
Regarding the extension, there is no recommended maximum, although the ideal is that the depth of the content does not exceed 3 levels.
- Bad : / level1 / level2 / level3 / level4 / content
- Good : / level1 / level2 / content
Obviously when we talk about posts in a blog, the ideal is that the part of the URL referring to the content is on a first level.
The title has to be molar
How many posts have been made on how to write an SEO content? You have to add something that differentiates it from the other 50,000 equals, and the title must be your declaration of intent.
- Wrong : How to write SEO contents
- Good: 10 secrets to write SEO contents that no one else will tell you.
Keep in mind that the title must have between 50 and 70 characters to appear full in the search engines.
But you know what? A longer title may have more engagement in social networks, encouraging you to generate traffic, links and social signals (and this will mean better positions).
Often the contents with a high competition have to fight to offer the maximum value, not to have the keywords in the title. In the example, the result of Wikipedia does not have the key term neither in the title nor in the description. And it is the second result!
The description is your secret weapon
The meta-description tag is the text that is displayed under the title in Google results. They do not influence how they position content, they influence that, if they are cool, people click on them, and if they do not cool they do not.
- Wrong : In this article you will learn to write optimized texts for SEO.
- Good : Do you want to write optimized texts for SEO? Well you’ve come to the right place. You will learn the 15 secrets of SEO that will turn you into an expert.
The structure has to be coherent
Imagine that you read a newspaper where the news is first, halfway through the reading you see the title, and the subtitle is at the end. If it does not make any sense to you, for Google either.
The H1 always before the H2, the H3 within the H2, and adds and follows . Beyond the H2 or at the most H3 you should not have excessive needs to keep ordering information, so do not look forcing to get to the H6, seriously, it is not necessary.
And that’s it! It seems a lie, but if you meet these points your post will be optimized for SEO. Obviously that is not everything, you also have to avoid making rookie mistake …
Things that do not work in SEO Content
The keyword density
Or, the number of times a keyword appears for every 100 words. If you talk about a topic it is normal that it appears named throughout the post , and that will position it better, but there is no correct keyword density, and you should not increase the number of times you enter a term if it does not come to mind.
In fact, Matt Cuts, responsible for Google search, already made it clear that it is not a positioning factor . (And since we did not trust him, we did tests and it turns out they confirmed his version).
There is content of 100 words that can work superbly and another of 3000 that too. It is true that the longer content tends to position better , but it is also because it tends to treat a topic in greater depth, not because it is artificially extended.
Keep in mind that in the time it takes to write a 3000 word post you may write 30 out of 100, so you have to be very sure that you will get a return on writing long articles.
As a council, do not force the extension, that your post lasts what has to last, do not do like Peter Jackson in The Return of the King, do not lengthen your posts unnecessarily.
The Meta Keywords
Google confirmed in 2009 – which is said soon – that it does not use the keyword meta tag to ranking the content and there is nothing to suggest that they can lie. Good Google ignores it and you’re absurdly spending code. To the bad if they look at it, but only to penalize those websites that put meta keywords that do not appear in their content (who knows) and it costs you a dislike.
Although it is a cliché and almost ashamed to say it, remember that you write for people, not for robots .
It is essential that your content, in addition to fulfilling the above points, fall in love, captive and, in the end, answer in the best possible way to the question that the user asks a search engine. And for that we have to write the best content.
How do we write a content for users?
This is the difficult part of optimizing a text for SEO. Do you really want me to position? It manages to give the user what no one else is giving him.
Be the best
If after analyzing the competition you think there is room to improve the present, do it. A simple way is to use the skyscrapper technique . It basically consists in detecting what is working for the competition and multiplying it by a thousand .
What do you do the 5 best SEO tools? I make a list with 100. That you have a list with 200 but you only name them? I am going to take the 10 essentials and I will analyze them in detail. The goal should always be to provide the maximum value to the person who arrives at our post .
If everyone is talking about how to do SEO in 2017, do a post on how to do SEO in 2018 that analyzes industry trends. If everyone is applauding how integrated Social Media and SEO are, make a post saying that it is a hoax.
Most topics can be approached from very different perspectives without either being wrong.
Use your user’s language
Keep in mind that the user who seeks you will use their own words and the jargon that characterizes them. It is essential that we take it into account, not only to increase traffic through these terms, but because the user will be easier to read, share and link a text designed for him .
For example, suppose you are doing an article for frogs biologists:
- Wrong : Frogs are animals that live in both water and land. They are green, have 4 legs and make “croac”.
- Good : Anurans, incorrectly cataloged with the term “frog” or “toad”, are a group of amphibians with a taxonomic rank of order.
Now, let’s imagine that it is a page for children of 5 years
- Bad: The anurans, incorrectly cataloged with the term “frog” or “toad”, are a group of amphibians with a taxonomic rank of order.
- Well : Frogs are animals that live both in water and on land. They are green, have 4 legs and make “croac”.
Having these differences in mind is especially important to go to niches , to countries with different uses of the same language (Spain is not the same as Latam) and different age ranges.
If you only write, you will never make content that really outperforms others. One of the ways to offer something different is to use other formats : video, infographics, presentations, etc. that they adapt better to what you want to tell and are different from what others are doing.
For example, upload a video to Youtube and insert it in the post, so you can use a combination of complementary keywords in each case, since Youtube videos also position, and at the same time improve the value of your content.
In this sense, never stop putting bold, links, quotes, images, videos and presentations that can make more enjoyable and more useful to read the content.
Share the content
In the end, one of the things that will make your text stand out wonderfully or not, is the number of links that point to it. Therefore, if it is relevant and useful, it will be included in more compilations, and as a tool in other posts on the subject. If it is not, you will get many visits (because you have a good main image or a good title) but you will not get the desired links.
So, what can I do when writing the article to generate more links? Think of it always as a resource, the value it brings to the webmaster who needs to provide a greater didactic value, or have fun, or have a post exactly like yours, and improve it with that in mind.
Additionally, remember to communicate it several times and well . Unlike what we usually think, we do not usually viralize a content on the Internet at the beginning of change, usually more attempts are needed.
For this reason it is important that you also work on 4 or 5 different texts to share the blog in Social Media that generate interest and invite the click.
The links help you find things
If you are writing a digital text, it will not be good unless you take advantage of the advantages offered by this environment. Each link that you give the option to your users to find information that complements what they are looking for, and if you link to their own content because it is relevant, you are generating links to them. What it means: more visits, more links, more authority and ultimately, more traffic.
Order your content
Make sure that your content, in addition to being well written, is well categorized. This will give you SEO traffic to the category pages, but it will also improve the interenlazado of your web, which will make it easier to find and improve your SEO potential.
Going back to the beginning of this post, the best thing you can do to have your content position in search engines is to respond perfectly to the user’s question.
But answering it is not only to provide more information than others : it is also that it is more attractive, easier to interpret and synthesize, that provides more advanced resources if you need them, that is more up to date, that offers interaction with the community … and above all that it is well communicated .
Do you know your users well? Do they know what they expect from you and can you answer them perfectly? If the answer is negative, I can only recommend that you investigate and analyze until you are clear, because until you are sure you will not be able to create a coherent online strategy, much less an SEO strategy (and the theme, tone and format of the contents is an essential part of both points).
So, meet your audience, ensure the technical part and do it better than others. That is the secret of writing SEO texts.