If you have a website or a blog and you do not know Google Analytics, you are missing a very good opportunity to know how your users behave on the web.
Maybe you’re wondering what is Google Analytics for?
Quiet, it’s normal, it happens to me often, when I design a website for a client and I tell him that I’m going to register him in Google Analytics, he has no idea what it is.
When I explain it to him and above all, he sees the tool in operation, hallucinates with the operation of this analytical tool.
The reason for such astonishment is that, with Google Analytics you can know who is viewing your website in real time, what article of your blog is reading, what country or city the visitor is, whether it is male or female, even the mobile model from which you are reading it, yes as you hear it.
But not only that, this free tool from Google gives you absolutely everything you need to analyze your website and it is absolutely essential.
With it you can find out where your visitors arrive, in this way you can better focus your strategy depending on whether the traffic comes from search engines, social networks or if they access your site directly from the browser (direct traffic).
I could enunciarte a thousand options more, but the best thing is that you know the tool at basic level, for that reason I have prepared this guide of Google Analytics for beginners.
In this guide I will explain the operation of this tool, its main features to measure and analyze the traffic of your website and how to register step by step.
Go for it
How to register in Google Analytics?
If the professional who designed your website did not register you in Google Analytics, do not worry. I will explain how to do it very easily.
Registering with this tool step by step is very simple, for this you only have to use a Gmail account, you can create a new one or use one that you already have.
Once you have it, you only have to access the Google Analytics tool in Google .
Click create account and insert the data from your Gmail account.
Accept the conditions and you will access the registration panel, in it you will have to select the option “website”.
Fill in the information indicating your name, web name and URL, leave the rest of the options by default and click on get tracking id.
Then select the language and click on Accept.
Ready you have the tool installed.
Now we have to link the tool with our website so that it can collect the data and study the behavior of the user in it.
For this you need to install a code on your website.
How to install Google Analytics code on your Website
There are two ways to install the Google Analytics code on your website, one manually and the other using a plugin.
As I consider that the manual part is very simple even if it is necessary to touch code I am going to explain it to you, it is not worth using a plugin when the process consists of copying and pasting.
To insert the Analytics code on your website, go to the Google Analytics control panel in the
section Manage> tracking information> tracking code
Select the text and copy it.
This code must be inserted inside a section that is in the WordPress editor.
Access the WordPress control panel in the Appearance> edit section , on the side, access the topic header (header.php)
Next, we should look for the line where it says </ head> and just before it pastes the Analytics code (to find the head line faster, you can use ctrl + f and type head to locate where it is).
Once copied, click on update file.
Now you can do a test and browse your website, you can see the results instantly in the Google Analytics tool in real time.
If all this seems too complicated, you can install a plugin like Google Analytics by MonsterInsights , it is very easy to use and install, you go plugins in your WordPress, click on add plugin, put the name in the search engine and when you have it click in installing plugins. As simple as that.
How to check that Google Analytics is working?
To see if the Google Analytics code is working, access the real-time option within the tool > overview
If you browse the web you will see that the number 1 appears if you are only looking at the web at that time, if there are several people from different places browsing you will see that number increased.
This and more basic options we will see in the next point and in this way you will manage to handle the basic aspects of the tool.
How to use Google Analytics: Main functions
We will see four basic sections that are going to be more than necessary to keep track of what happens on your website.
Of all the options you see in the left panel in Analytics, you need to use the following:
Real time, audience, acquisition and behavior:
I’ll explain to you what each option is for, but if you prefer, you can understand everything easily through this video.
In real time
This section of Google Analytics is striking because you can see the user’s live behavior on your website.
It is very useful to check the result that is having a certain post that you just published in your blog, the answer that your subscribers are giving or if a certain Facebook Ads campaign is working, for example.
It has several sections:
- Overview : in the general description you can see through the graph everything that is happening in real time.
- Locations : in this section you can see the metrics that show, how many minutes and seconds a particular user has been connected and in which part of the world is that person. By clicking on the country, it shows you the locality.
- Traffic sources : you will see in real time data from where you are entering the visit, giving you a report on whether those visits come from organic (Google), social or direct traffic (access from the browser).
- Content: interesting option that shows the content of your website that a user is watching at that moment.
- Events and conversions: two more complex options that serve to see the specific behavior of a user on your site, is more advanced and I will not explain, but I leave a link below if you want to go deeper into the tool and see all sections and know it thoroughly.
In this section where you will be able to have an overview of the visits and analyze the data by date, using the calendar.
You can see everything graphically and even establish a comparison of the web with other months and see it graphically.
The highlights are the different sections and are the data that most interest you because they are visits and you can see if you are really following a good strategy and if your website is attracting visitors.
Sessions, users, number of visits, pages per session, average browsing duration, number of sessions and% of new sessions, are the data to analyze.
In addition, you can analyze the demographic data to study visits by country, city, browser, age, sex, etc.
This section of Google Analytics indicates that% comes to the web through social traffic, organic traffic, social network traffic, direct or paid (if you use for example Adwords or Facebook Ads campaigns)
All this you can also see graphically and see in detail by clicking on each source of traffic and study the behavior that the user has within each post.
New users, average visit time, bounce rate, page views, etc.
In this option you can see the articles that most visitors receive in your blog and statistically see the posts that work best for you.
In addition, you have interesting options to see graphically the steps that the user follows from entering, until you leave your website.
So far the most basic but essential sections that you should use every day.
Would you like to know where the users click and which are the links where more people click or those where nobody clicks?
It’s very easy if you use a Google Chrome extension like Page Analytics
How to use Page Analytics
Install the Page analytics extension.
Once added to the browser, a tab with the analytics icon will be activated in the upper right corner.
The operation is very simple, open a page of your website and put the extension in On, this program will show you the same data that I just explained but also if you browse any part of the web, you will see% that indicate the clicks that receive a link or button, it is very useful.
In addition, you have heat maps that show the hottest (red) or cold (blue) zones depending on the user’s higher or lower click rate.
Although this last option does not work very well (there are other better tools), it is interesting because of the data it yields and because of its simplicity of handling.
Undoubtedly, the percentages indicating the clicks that the user makes are worth it to set yourself some improvement goals.
So far the Google Analytics guide for beginners.
Use the tool as much as you can, but be careful that you can lose control and see how your users visit you.
Well used is a very powerful tool with many more options than those I have shown, but with this you have to start
Have you heard about Google Analytics? Did you find it useful? Are you going to register? Tell us in the comments.