How do you put an invisible business on the map? That is the problem that all business owners face after creating a website.
A website does not have much value or presence until it attracts visitors. You can design a beautiful site and update it every day, but none of that matters if you can not answer “yes” to these two questions:
- Is your website set up to attract the right people?
- Do people find what they are looking for once they visit your site?
Search engines are the key to making your site more than a fuzzy mirage in the desert. To truly exist, a site needs constant traffic and a reputation for providing valuable information. If you structure your site to obtain good positioning in search engines, you can compete with companies that target the same consumers.
What is SEO marketing?
What is the first thing you do when you have a question? Surely your research starts online, whether you’re looking for answers or products. Users perform an estimated 66,000 Google searches per second, according to Internet Live Stats .
As a business owner, you want your site to appear in the results when it is highly relevant to the user. If visitors get what they need from your site, they are more likely to return or link to your pages. In the best case, a visitor to your site becomes a buyer.
A 2016 WordStream survey found that 72 percent of people who searched online to find something local visited a store in about 5 miles. Google reported similar results in 2016, noting that 28 percent of local searches led to a purchase.
But how do you get strangers to visit your site before they know anything about your business? Use SEO strategies to build visibility online.
Search engine optimization (SEO) is the process of structuring your site to increase your positioning in specific search results and increase visits to your site. From the point of view of marketing, you can refine your website to address a niche of the audience.
By studying the needs and buying behavior of your customers, you become better at providing content that fits your most common search terms.
What is SEO keyword research?
Phrases like “keyword research” and “organic search” are sure to be mentioned when you start talking about SEO. An organic search is the process of using broad search terms to obtain accurate results.
Remember the last time you wanted to find a place to eat or solve a problem at home? Surely you entered a phrase or question in a search engine. Take a look at these examples:
- Location-based consultations (eg, cheap restaurants that deliver near me)
- Queries based on questions (eg How to cook in a cast iron pan?)
- Inquiries based on phrases (eg, exterior decorations ideas for Halloween)
- Structured consultations (eg the best shaving kits for sensitive skin)
The information you give the search engine is known as a search term. And the most important definitive terms in your query are the keywords. A keyword SEO is a popular search term that your target audience uses on a regular basis. But even when the words are vague (“near me”), the complex algorithms of the search engine interpret the meaning.
Keywords are not the only factor in the positioning of a website, but they help search engines find you more quickly. Search engines constantly scan and index millions of web pages.
To speed up the process, they navigate in common areas, such as page titles and image tags, to find keywords that match the context of the search term. By adding keywords in the right places, you make it easier for search engines to judge the value of each page.
Why is web ranking important?
Being always attentive is worth it when it comes to SEO marketing. The list at the top of the search engine results page (SERP) usually corresponds very closely to the search terms. Most users want quick answers, and only search on the first page when they do not find the results immediately. That means that a high web positioning leads to more clicks and more conversions.
In a survey conducted in 2015 , Advanced Web Ranking found that the first result of a Google search has a click-through rate of 34.36 percent. In mobile searches, the first position has a click-through rate of 31.35 percent. Imagine all the web traffic that you are missing if you are not optimizing your site to attract visitors.
In addition to keywords, what determines how well your pages are positioned in search results? The search engine algorithms are updated continuously to produce better results. However, here we present certain key factors that can affect your positioning.
Creating content that meets a need is the best way to improve web positioning. Search engines pay attention to how long a user stays on your website and what pages you see. If users consistently leave your site, it means that the content does not meet their expectations.
For this reason, it is unwise to try to trick search engines with unethical or tricky SEO tactics.
Context and relevance
Search engines do a good job of choosing results that meet conditional parameters. Let’s say you sell winter snow boots in Colorado. Assuming your site is optimized, search engines would avoid showing it in local results for boot sellers in Vermont. Your site would also be a bad fit for people who are looking for casual fashion boots that are not waterproof.
Search engines keep track of how well your site worked for people who did relevant searches. Compare the performance and context of your content with the strength of your keywords. That way, your site is shown to people who can surely benefit from it.
Internal links and other websites
Links are a strong indicator of the content value of a website, especially when many pages use popular keywords. Users stay on your site longer when you include internal links that guide them to more information that they find interesting. Search engines reward you for offering a comprehensive experience that will surely benefit other users.
External links have a similar effect on positioning. Basically, when a site with good reputation is linked to your page, you gain credibility by association. Search engines see your site as reliable.
Naming your pages with strong keywords offers a map of your site that is easy to follow. Search engines can quickly scan for pages that are likely to match the search terms.
Search engines have no problem finding the main page of the blog. Each blog post also contains a subdomain rich in keywords with the date and title.
The user experience
Search engines penalize sites for poor navigation and low speed. If the pages take too much to load or users click through them quickly without stopping, the search engines think your site is difficult to use.
Do not forget the importance of optimizing mobile sites as well. Users are frustrated and leave when mobile sites have visibility and functionality problems.
Stay at the forefront of SEO practices
Millions of websites fill the Internet waiting for visitors to arrive. Very often, the owners of the businesses create a decent website, and then forget about it. Search behavior is always changing, so search engine companies continue to improve their algorithms.
Search engines favor sites that follow the best SEO practices and deliver quality consistently. Develop a winning SEO strategy to always stay one step ahead of competitors that allow their websites to be forgotten.