Among the trends of 2018 the increase of voice search is one of the highlights. That’s why we come here for some strategies for SEO optimization for voice searches.
Technology is changing the way we relate. Applications like Siri (Apple), Google Search and Cortana (Microsoft)have come to occupy a privileged place in our day to day. According to various studies, by the year 2020, more than 50% of the searches carried out will be done through voice commands.
Currently, voice searches are not too advanced in terms of positioning. If you ask Google for a restaurant in a city, Google responds thanks to local SEO. However, if I ask for other information, it offers me impossible and erroneous information.
Voice search: Growing trend
It’s a little complicated to say specifically how many voice searches are done, since Google does not publish that exact information regularly. It is known that in general the use of voice search is increasing.
It is estimated that voice searches will soon rise to represent the majority of searches. Here are some voice search statistics … A report from Mary Meeker from KPCB 2016 indicated that voice searches increased 35 times between 2008 and 2016.
Another data from Location World 2016 indicates that more than 40% of adults use voice search daily. While ComScore estimates that more than 50% of searches in 2020 will be by voice.
In turn, other experts venture to indicate that one in ten searches on mobile devices is done by voice. Recall that virtual assistants such as Siri, Alexa, Cortana and Google are increasingly used.
SEO optimization tips for voice searches
You are always working on SEO for your website thinking about computers. Although, now we must also think about the mobile-first index. But, you can not forget the optimization for voice searches. Maybe there are many things, but it is necessary to be up to date with all this if you want your business to be successful.
The most relevant points of these SEO tips for voice searches are:
- Use of long tail keywords. Since they are less competitive and convert faster.
- Virtual assistants Take into account that these devices are increasingly used.
- Titles and meta descriptions longer. Now that Google allows more characters, use it to include long-tail keywords.
- Relationship with local SEO, if you have a local business you should know that voice searches are more focused on the location.
- Work to appear in Google’s zero position.
- Optimize your website for mobile phones, since most voice searches are made through these devices.
- Set up your Google My Business page.
Relevance of long tail keywords
Nowadays, as you talk with your friends you can talk with your mobile, your clients do it. They may be on the street, working, busy and they can think of something, so as not to be distracted they simply ask their smartphone and they do the search.
Taking this into account, it is essential that you know how people speak. That is, you understand how they ask questions or search for information through voice searches. It is not the same when they write in the search engine that when they speak to you.
For the voice search the keywords and the algorithm still have importance, but you have to see it in a more natural way. SEO has been optimizing websites for Google robots; then, it began to combine between spiders and humans, looking for the balance, but now we have to think only of humans.
For example, when people search for an online product they may just write “better prices in ‘product’“, this is a long tail word that is currently used in SEO, instead of the short one that would only be “product”.
But long-tail words thought of in the voice search would be much more specific, and usually in the form of a question. These are very detailed keywords, for example, “best” product “‘second-hand product specification”, or “‘ product ‘used’ product year ‘”.
The more specific the keywords, the more chances you have of reaching the niche you want. Long tail keywords are less competitive and convert faster.
You must build your content around questions. Because these are natural when spoken.
Review the related questions in Google searches. They are ideas of new themes and keywords.
Create a question and answer section (we will expand it later).
The virtual assistants came to our life to stay. Siri Apple is very famous, but Google has Google Assistant, Amazon has Alexa, Microsoft to Cortana, Samsung created Bixby recently, while Yandex (Russian search engine) created AI voice assistant.
In addition, devices for the home like Amazon Echo and Google Home are gaining a lot of popularity. They help at home with simple tasks such as putting music, an audio book, creating lists, alarms, controlling other devices, among others.
These virtual assistants process the language in a natural way. That means that they learn unique patterns for the person who talks to them, their preferences and behavior. Over time they are giving molded results to the user.
You will not be able to optimize your content for virtual assistants if you do not use them. Therefore, buy one, download the apps and play with them. This way you will know how to interact naturally with these devices.
Considering this, the SEO will be more difficult, the competition becoming stronger. Hence the importance of understanding searches of this type and offer the results according to your niche.
Long titles and descriptions
The metadata have always been very important for SEO. Although Google is not clear if Google takes them as a factor of the algorithm, they are relevant because users take them into account to click on a link in the SERPs.
Google recently increased the number of characters in metadata. The title is estimated to be cut close to 70 characters. The descriptions allow about 100 characters per line, and they are three lines.
Which means that now you’ll have more space to use long-tail keywords in the metadata. Something that will greatly help your SEO for voice searches , you will no longer worry about cuts.
Focus on local searches
Data from Go-Globe indicates that 89% of participants admitted that they were looking for local businesses on their smartphone at least once a week. While 58% indicated that they did it at least once a day. a data say that the 46% of Google searches are local.
With these data in mind, it is logical to think that they apply to voice searches. That is, people, if for example look for a restaurant near their home, do a Google search and hope they recommend the best.
For what you, as a local business, you must optimize your website for these searches by voice and give people what they are looking for. You must be specific, people do not say “which is the best restaurant in Madrid”, but they look for “which is the best pizza restaurant near me”, to say an example.
The language should be much more natural and relate to the area where you are, be as specific as possible. In order to respond to customer searches, use phrases and words that you would use yourself.
Questions and answers section
Anticipate what your customers ask through their phones. So, you can add a question and answer section to your website. This will allow you to add more long tail keywords.
And the answers to those questions will be valuable information for clients. This will improve the chances of positioning the website on Google and of being useful for people.
Work to position yourself in the highlighted fragments
Not all search results appear featured snippets, but it is estimated that 30% do. The highlighted fragments are the SEO goal because they appear in the top of the SERPs, so it is also known as being in the zero position.
With voice searches these become important, because when using mobiles, people do not worry about scrolling if there is everything they are looking for. They will read it.
The key to appear in the highlighted fragments is to give deep answers to questions. Include conversational phrases. And offer relevant content. You do not have to be in the top3 to appear in the zero position, you could be the fourth, even the tenth and when you get there you will get visibility.
On mobile , Google’s zero position occupies almost the entire screen. If the answer satisfies the users they will not scroll.
How to get to Google’s zero position?
Check the engagement metrics in Google Analytics, so you can see which pages in your opinion could appear in the snippet.
Create content that is ‘remarkable’. Use the technique of journalism of the inverted pyramid, start with the most relevant thing that is the answer, give details and then examples or case studies.
Optimize the format The first paragraph of 40 to 50 words, below the title. Include tables if possible. Make lists.
Need help to position your website in Google? Contact us and ask for a free quote .
If we think about voice searches, the first thing that comes to mind are mobile phones. Precisely for the convenience that it offers.
The data from highervisibility.com indicates that people use this type of search mostly (52.8%) when they go by car, while 21.3% when they are doing another activity. The rest is divided between watching TV, working, cooking, exercising, among others.
This trend is related to the mobile-first index and the fact that the loading speed will be a factor of the ranking from June.
The voice searches grow for ease, speed and convenience. But, whether or not you are optimizing for voice search, your website must be mobile friendly.
How to optimize for mobile?
- Add and verify in Google Search Console the mobile version of your site.
- Use Google’s test tools to find out if your sites are mobile-friendly.
- Do a deep mobile audit with tools like WebSite Auditor.
- It allows all sources to be traceable, such as CSS, JC, images, videos, etc.
- Do not use flash. A good web design is basic.
- Optimize load times Google recommends that it be 3 seconds. Compress images, among other tasks.google my business
Set up Google My Business
A Google My Business account is basic to any local business. Make sure all the information within this is correct, such as address, contact details and opening hours. Also, put a description of your business, choose the correct categories and upload photos.
Then, focus on getting positive reviews. If you see a happy client, encourage him to leave a review.
2018 is expected to be the year of mobiles and your business should not be left out. Start by following these SEO optimization tips for voice searches to improve your web positioning. Do you have any other recommendation? Tell us
Conclusion and Recommendations
Recommendation to rank for voice searches?
If you have a page with highlighted snippets in Google search, your website can be mentioned with Google Assistant for voice search. This type of data is identified as organic by Google Analytics.
To achieve this, Google has had to move forward a lot. When you talk to Google, the spectrogram is divided into portions and sent to numerous servers around the world. These generate data that are related. In this way, they learn to identify the location and “meaning” of these sounds.
To position yourself with SEO in voice searches there are a number of applications.
One of these applications is “Answer the Public”. With this tool, you will be able to see what are the questions that people ask in relation to your keyword. Then you just have to answer them.
It is also important to be concise and detailed with the content. In this way Google manages to extract the relevant information for searches.
As we explained above, with structured data we help Google to understand our content in a specific way. You can use Schema.org. It is the easiest way to get it.
It is important to position ourselves in voice searches because around 30% of young people currently use this search system.